An all original artist line-up has proven a winning formula with this weekend’s Live on the Lawn at The Ville’s Splash Bar selling out three days ahead of the event.
The seven-hour ‘mini festival’ is bucking Townsville’s trend toward cover artists, billing four originals instead: King Social, Wanderers (from Adelaide), Trent Bell and Hear Me Out. With the loss of live music at a number of local venues in recent months – including the Marlin Bar, The Basement Bar and the Loona Lounge – and many others preferring to book musicians who’ll play what’s already on the radio, it’s encouraging to see such support for an event of this nature.
The Ville’s Entertainment Executive Kim Borkowski said the format was in direct response to the demand from punters.
“We ran a little poll on our Facebook event asking what people were most looking forward to, and although it was only a fraction of the ticket holders who responded, the overwhelming response was that people were keen for some live music,” said Kim.
“A lot of venues do shy away from the idea of booking an artist that plays original music. It’s definitely seen as a safer option to have a cover artist. But we think it’s really important to support our local music scene. Townsville has so many talented musicians who write amazing original music and they have very few opportunities to get out there and have their music heard by an audience.”
“We really wanted to put the focus on local acts so the obvious first choice for a headliner was King Social. Those guys put on such an amazing show and locals just love them. It’s also their first show of the year so I think there’s a bit of extra excitement around that,” said Kim.
“Obviously Trent Bell has been doing great things lately with his TV appearances and I think it’s a great chance for locals to see him play and welcome him home again; and our opening act is Hear Me Out. They’re an awesome young band who are really on the rise on the local scene. They supported Thundamentals at Festival 2018 and totally rocked it, so we thought they were the perfect addition to our line-up. It’s really important that these young bands get these kinds of opportunities so they can build a following and get more experience in front of bigger crowds. We’re so happy that we could give that to them.”
Live on the Lawn is the first official event to be held at the stunning new Splash Bar and Kim said it’s hoped it will become a regular fixture on the venue’s calendar, with plans to hold the event every couple of months.
“We’re over the moon with the response. Our Poolside VIP tickets sold out so quickly that we had to introduce a whole new VIP area which we hadn’t originally planned. General admission sold out a few days before the event which is incredibly encouraging. It’s clear that there is an appetite out there for this kind of event. All up we’ve sold 1000 tickets across the two VIP areas and general admission.”
The first Live on the Lawn is now sold out. For future events, follow The Ville on Facebook.