For Hire: Designs on Fire

Rachel Mahoney's dream of designing wedding dresses has evolved into a desire to empower all women with clothes to suit the NQ lifestyle.

While you may not recognise Rachel Mahoney’s name, there is a good chance you’ve spotted one of her creations walking the streets of Townsville. The local fashion designer creates garments suitable for all women to be comfortable in the Townsville climate – and last week, she launched a hire service for some of her most popular designs.

Rachel said there was never a better time to offer garments for hire, making the festive season easier for all women.

“Obviously Townsville is going through a bit of a tough time financially so people don’t always necessarily have the funds to buy a new outfit for every event – and especially at this time of year with Christmas parties, work break ups and New Year festivities, I wanted to give women the opportunity to still look and feel beautiful and amazing at a reduced cost,” Rachel said.

“When I make my dresses I put so much love and effort into every piece and each of them make me feel so confident when I wear them, so I want to empower other ladies to feel just as confident.”

Rachel Mahoney designs outfits she believes will make women feel confident and beautiful. IMAGE: Supplied

Rachel discovered her passion for fashion at a young age.

When I was in year four, I decided I wanted to design wedding dresses for people and make them feel beautiful on the most special day of their lives. Then as I got a bit older brides started to scare me a bit more, so I asked myself: why couldn’t women feel special every day of their lives?”

As well as releasing dresses for hire, Rachel is launching a new collection in time for the festive season: All is Pretty at 54.

“This collection is inspired by Studio 54 – minus the orgies and drugs! It will feature really disco-like, breathable fabrics perfect for the Townsville weather; really comfy jumpsuits and clothes that will make you feel great about yourself.”

To view R Mahoney Design’s dresses for hire or to keep updated on All is Pretty at 54, follow R Mahoney Design on Facebook.

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