Townsville will welcome a new breed of music Festival this February when the Lukewarm Music Festival simmers into Quayside Terminal.
The semi-homegrown event is the brainchild of Townsville uni student James Slade and business partners in Sydney and New Zealand, and will deliver a line up that promises plenty of variety including headliners Carmada and Kilter, Daft Punk tribute act Discovery, singer-songwriter Ezra James, rapper and Hottest 100 nominee Dallas Woods and more.
James said he and his fellow promoters had found success collaborating on similar events on a smaller scale.
“We did our first event at the Ivy in Sydney and had 1,600 people show up. Then we did a secret warehouse party in Brisbane, and in Melbourne we did a big one with Carmada,” said James.
“On the back of that we tried doing some smaller events, but they didn’t work all that well, so instead I’ve formulated an idea for a new music festival.”
And it seems to be a winning formulation, with the early release tickets for Lukewarm selling out before the line-up had been announced.
While James and his collaborators are of course keen for the event to be a big one, he says success won’t be measured solely by ticket sales.
“I’m not interested in making money, it’s about doing something awesome that people love being part of. Like Groovin the Moo, they came here in the first year and did this smaller Festival and it’s just grown into this big thing that sells out every year.”
Lukewarm Music Festival will be held at Quayside Terminal on 16 February. Click here for tickets. The official launch party will be held at The Office on Flinders Street this Saturday from 10pm.